Industry News

www.Ring-Tones.co.za: Multi-tasking, or doing more than one activity at a time, is a way of life for everyone these days. Between work, family and social life, people are finding themselves busier than ever. But the results of a recent global online survey conducted by Nokia indicated that women are better at multitasking than men with 60 percent of respondents, both men and women. Only six percent of women believe that men are better at doing more than one thing at a time.

From the total of more than 5,000 respondents, 79 percent consider themselves multitaskers, with 50% describing themselves 'productive' and 31% 'busy'. The majority of men and women in the Scandinavian countries of Denmark and Norway indicated they can do several things at once. The most relaxed were the Finnish people at 74 percent.

An overwhelming 80 percent of respondents believe that having a mobile phone enables them to achieve a positive balance between their work and social life. And, while 63 percent believe they be less productive without their mobile phone, 74 percent believe it makes them better at multitasking.

"People are utilizing their mobile phones more than ever," said Dom Fried-Booth, Insights Director, Devices, Nokia. "And with all the features available on mobile phones today, including calendars, email, and text messaging, people are using them for more than just making calls. This helps some people be more productive for work and others run the family household more smoothly. Whatever the case, though, mobile phones are clearly helping people get what they want out of life."

According to the survey, mobile phones are helping people be more productive. Sixty-two percent of respondents do two or three activities while talking on their mobile phone, including internet browsing and shopping. Seventy-five percent of women said they prepare food and 50 percent put on makeup while using their mobile phone.

Although the majority of respondents claimed they do more than one thing at a time while on their mobile phone, 48 percent indicated the call was their main focus. When asked what was the most fun activity to do while on their mobile phone, most said "being in bed," although no more specifics were given.

Multitasking while on your mobile phone can certainly lead to amusing situations. Forty-seven percent of respondents to the Nokia survey indicated that they have sent a romantic or controversial text message to the wrong person and 56 percent of women did that.

The multitasking survey was conducted online through nokia.com between October 15 and November 1, 2007 by Illuminas and was conducted in the United Kingdom, Spain, Finland, Italy, China, Brazil, Germany, Denmark, France, USA, Sweden and Norway.

Nokia has undertaken the industry's most comprehensive consumer survey, compiling more than 10 billion data points from 77 000 consumer interviews in 21 countries resulting in a unique, in-depth understanding of consumers' values, beliefs and attitudes. This insight guides Nokia's activities from product development and design through marketing and sales.

www.Ring-Tones.co.za: Nokia unveils the Nokia N82, the latest multimedia computer optimized for photography, navigation and internet connectivity. With the tools to discover the places and moments worth capturing, and the capabilities to capture and share them instantaneously, the Nokia N82 offers photography enthusiasts an enhanced camera experience.

Discover, capture and share
The Nokia N82 enables you to explore your surroundings and find your way with navigation and routing; document your adventures with the high quality imaging capabilities; and instantly share your experiences with one click upload to the web.

Featuring A-GPS, 5 megapixel camera, Xenon flash, Carl Zeiss optics and internet connectivity, the Nokia N82 also incorporates all the multimedia computer features common to Nokia Nseries. Like its predecessor the Nokia N95, the Nokia N82 is the latest epitome of a truly converged device that is not one thing but is many.

"The evolution of camera capabilities in mobile devices has been extremely fast over the past years. With the Nokia N82 we have reached such a superior level in image quality, speed and ease of use that not only does it outperform any other cameraphone on the market, but it's also a very credible alternative for single purpose digital still cameras," says Satu Ehrnrooth, head of Nokia Nseries Cameras Category, Multimedia, Nokia. "In addition to the high-end camera, the Nokia N82 also enables you to navigate and discover new places, enjoy your music, browse the web, play games, chat online and be part of the global web 2.0 community wherever you go. Thanks to the wireless broadband connectivity, convergence and yet again increased performance, the Nokia N82 is all you need in your pocket!"

Discover the world
The powerful A-GPS and preinstalled* Nokia Maps help you explore and locate new places, whether in another country or just around the corner. All Nokia N82 standard sales packages come with a free voice guided navigation trial*, and you can purchase additional features, such as city guides and longer subscription to the navigation.

With access to more than 15 million points of interest, you can locate and navigate to the most interesting sights, bars or restaurants wherever you are. You can also send map excerpts and routes to friends by MMS or save map screen shots to the gallery.

Capture your experiences
With a 5 megapixel camera, powerful Xenon flash and Carl Zeiss optics, the Nokia N82 delivers remarkably vivid photographs, even in low-light conditions. Fast camera activation, autofocus with a dedicated autofocus assist lamp, fast reloading between shots and DVD-like quality video capture make it a truly convenient and credible tool for capturing and telling your life stories.

It's what cameras have become - the new Nokia N82

Thanks to the 2GB microSD card in the standard Nokia N82 sales package*, you can store up to 900 high-resolution photos or up to 84 minutes of high quality video on the device.

"The Nokia N82 gives the best ever camera and navigation experience in one stylish premium device. Just imagine what kind of possibilities this will open up and how much richer your every day life experiences can be! The sophisticated design and glossy looks appeal to men and women who are conscious of their style and want to impress with the latest in technology," Satu Ehrnrooth continues.

Share your stories
With high speed Wi-Fi connectivity and one-click upload to online communities, the Nokia N82 makes sharing your experiences and discoveries easy. When viewing a picture or video, simply one press of a button starts uploading it while you carry on using the device for other purposes.

Or you can impress your friends with multimedia slideshows - complete with music and effects - on the high resolution display or on a compatible TV.

The Nokia N82 comes with the new content driven 3D multimedia menu and includes a convenient orientation sensor that rotates the user interface automatically between horizontal and portrait mode. For quick and easy access to entertainment content, the Nokia N82 also supports the Ovi family of Nokia internet services, including Nokia Music Store, N-Gage games** and Nokia Maps.

The Nokia N82 is available now in key markets with an estimated, pre-tax, unsubsidized sales price of approximately 450 euros.

Nokia will host a virtual launch event today, Wednesday, November 14, 2007 beginning at 2pm Finnish time/1pm CET. You can access the virtual launch event at: www.nseries.com/truestories. The webcast will also be available for view on demand afterwards.

www.Ring-Tones.co.za: Nokia 8800 Arte and Nokia 8800 Sapphire Arte are destined to excite style-conscious consumers

Espoo, Finland - Nokia today unveiled a premium pair of handsets aimed at the most discerning and style-conscious consumers. The new Nokia 8800 Arte and Nokia 8800 Sapphire Arte bring 3G capabilities to the highly acclaimed Nokia 8800 series which features an elegant and sophisticated design theme that takes inspiration from nature and sets it apart from the crowd. The Nokia 8800 Arte will start shipping in the fourth quarter of 2007 with an estimated retail price of 1000 EUR before taxes and subsidies. The Nokia 8800 Sapphire Arte will follow in the first quarter of 2008 and retail for approximately 1150 EUR before taxes and subsidies.

"These two new handsets set the benchmark for quality and craftsmanship," says Heikki Norta, Senior Vice President, Mobile Phones, Nokia. "The high-end materials and seamless surfaces are pleasing to touch while the sophisticated, minimalistic design is equally satisfying to the eyes. An obsessive attention to detail means that the Nokia 8800 Arte and Nokia 8800 Sapphire Arte are engineered to last."

The Nokia 8800 Arte and Nokia 8800 Sapphire Arte combine elegant appearance and uncompromised functionality. On the surface, the seamless metal and glass body gives the Nokia 8800 Arte and Nokia 8800 Sapphire Arte an incomparable sense of style, while under the skin their hearts are driven by pure innovation. By tapping the steel surface below the display, an analogue clock appears - indicating time in its most classic form. Incoming calls on a Nokia Arte handset can be silenced gracefully with the "turn-to-mute" feature - allowing owners to quiet their phone inconspicuously by simply turning over the phone, screen-side down. Other state-of-the-art features include:

- Stunning 2.0" QVGA 240x320 pixels, OLED display with up to 16 million colors
- 3.2 megapixel auto focus camera with 8x digital zoom
- 3G capabilities
- 1 GB built in memory space
- MicroUSB all-in-one-connector
- Anti-fingerprint coating on metal and glass

Both the Nokia 8800 Arte and Nokia 8800 Sapphire Arte feature a high-end metal and glass composition, creating their classic, iconic style. A smooth slide mechanism - comprised of state-of-the art ball bearings and a unique spring mechanism - ensures each handset is a pleasure to touch and behold. The Nokia 8800 Sapphire Arte adds to the sense of exclusivity by further enhancing its polished steel case with a genuine sapphire gem stone and an accent of soft leather, creating an even more rich, sensual feel.

Continuing a tradition of incorporating exclusive soundtracks in its premium handsets, Nokia has invited the internationally-acclaimed master producers Kruder & Dorfmeister to add their standout musical style by creating a unique compilation for these new devices. Owners of the Nokia 8800 Arte and Nokia 8800 Sapphire Arte will be able to enjoy an exclusive videotrack and soundtrack composed by Kruder & Dorfmeister with visuals by Fritz Fitzke - adding an extra touch of sophistication and individuality to both handsets.

Each handset comes with an assortment of mobile accessories that further complement the exquisite experience of the Nokia 8800 Arte and Nokia 8800 Sapphire Arte. This includes the elegantly designed Nokia BH-803 Bluetooth headset with Active Noise Cancellation and touch sensitive volume adjustment. To add an element of sophistication and security, each handset comes with a leather pouch with a linen-lining and a separate matching desk stand.

www.Ring-Tones.co.za: The new Sony Ericsson K660 packs landscape Web browsing and dedicated shortcut keys into a classy looking handset targeting a young Web-savvy audience.

Sony Ericsson today announced the launch of the K660, an HSDPA (‘mobile broadband’) enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.

“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets.”

Sony Ericsson K660 – Web for Youth

* Web Optimised (Landscape Browsing and Shortcut Keys) for easy surfing
* HSDPA for fast surfing, email and download
* Google Maps for Mobile

The internet as you expect it to be!
The K660 makes browsing the mobile Web straightforward. The phone’s navigation key serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.

Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to guide you through the Web that much quicker. .

Sony Ericsson K660, an HSDPA (‘mobile broadband’) enabled phone.

The information you need – on your terms
The K660 is engineered to ensure that you’re not kept waiting for the news or content that matters to you. Music, video or email – HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.

Get there with Google Maps for Mobile
Thanks to Google™Mapsfor Mobile, the K660 keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.

Shoot and share…instantly
The K660 squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it’s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.

Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky ‘lime-on-white’ and a stylish ‘wine-on-black’ colour, the K660 will earn you admiring glances no matter where you are.

www.Ring-Tones.co.za: The W960 Walkman® phone will start to ship from November 2007, Sony Ericsson announced today. The W960, a potent combination of slim UMTS and Wi-Fi™ enabled phone with high performance media player, will be available in selected markets across the globe in time for the Christmas season.

The W960 was unveiled in June 2007 and marks a next generation of Walkman® phones. With room for up to 8,000 songs* and finger-touch navigation around playlists on the large touch screen, the days of taking an MP3 player and a phone with you are definitely over. The 2.6” display also serves as an excellent viewfinder for a 3.2 megapixel camera and as a widescreen for watching video in TV quality.

“The W960 has been generating a lot of consumer excitement since the day it was announced,” says Ben Padley, Head of Music Product Group at Sony Ericsson. “As the next instalment in our hugely popular Walkman® phone series, we are confident that this music mix of 3G phone, Walkman® player and quality camera will prove to be a hit, and a great complement to the rest of the range.”

Music Desk Stand MDS-65 makes the perfect partner for a hi-fi duet
Sony Ericsson’s Music Desk Stand MDS-65 will also hit stores at around the same time. The perfect musical complement to the W960 and many other Sony Ericsson phones, the MDS-65 lets you charge the phone while experiencing high-fidelity sound on its four full-range neodymium-magnet speakers. And when you’re on the move, the MDS-65 runs on batteries so you can use it anywhere you like – from barbecue to beach. With its sleek, futuristic silver finish, it can’t help but draw admiring glances.

The Sony Ericsson W960 Walkman® phone is UMTS 2100-GSM/GPRS 900/1800/1900 and will be available in Vinyl Black from November 2007.

The Music Desk Stand MDS-65 will also be available from November 2007.

www.Ring-Tones.co.za: Sony Ericsson today announced the MD300, a state-of-the-art business tool that allows busy professionals to quickly and easily connect their PCs or laptops to the internet whenever and wherever they need. The first Sony Ericsson Mobile Broadband product with a USB interface, the MD300 is simple to install and start up. It comes pre-installed with everything you need to go online, including PC software.

“The MD300 combines high data download speeds with simple installation and configuration, making it the ideal choice for busy professionals who demand no-compromise connectivity,” says Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “The MD300 is the first offering in our forthcoming portfolio of mobile broadband products that will combine Sony Ericsson’s dependability with a stylish form factor.”

As compact and easy to use as a USB memory stick, the Sony Ericsson MD300 is a mobile broadband modem that plugs into any standard USB port. With Microsoft Windows software and drivers built in, the card installs and configures itself when plugged in, making it a matter of seconds to get connected. Mac drivers will be available for download. The MD300’s simple, intuitive Wireless Manager interface makes using it a breeze. This PC interface will also enable instant access through a pre configured button to the PlayNow™ mobile entertainment experience from Sony Ericsson.

The MD300 is all you need to get your mobile office up-to-speed, whether you’re on a HSDPA, UMTS, EDGE or GPRS network anywhere in the world. It’s versatile enough to use with your laptop or desktop computer at home or in your hotel room, with its portfolio of accessories including the desk stand and USB extension cable.

The MD300 will be available in luxury black and metallic silver in selected markets from Q1 2008.