Industry News

www.Ring-Tones.co.za: The Sony Ericsson T270 and T280 are set to delight style-oriented everyday users and demanding professionals alike.

Sony Ericsson today announced the launch of the T270 and T280, a stylish duo of affordably priced phones set to appeal to differing audiences.

“We have developed two phones that meet the needs of two distinct audiences,” said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. “The T270 and T280 build on the appeal of iconic Sony Ericsson phones like the T610. They are good looking and tick all of the right boxes; whether it’s for the business user wanting a compact work phone or the everyday user looking for a classic, stylish camera phone.”

The T270 and T280 offer classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, they offer premium design without the premium price tag. Take the T280 to the fashion mall and snap a picture of a possible new purchase or use the T270 at work to send a calendar appointment to a colleague via Bluetooth™ technology.

Sony Ericsson T280 – In Touch and In Fashion

Minimum fuss
Fast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy
access to the 1.3 megapixel camera and just one click to begin writing a new text message.

Maximum exposure
As well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone’s screen or send them via Bluetooth™ to a friend’s phone.

Multitask effortlessly
Both the T280 andits sister-product, the T270, are compatible with Bluetooth™ Headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discretely in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.

Sony Ericsson T270 – With Business in Mind

Your personal assistant
The T270 combines grown-up good looks with a set of features designed to meet the needs of the busy professional. Access key menu functions such as phonebook, calendar or messages with just one touch and use the built-in speakerphone to take a conference call.

Just the job
Both of the phones announced today are designed with a clear audience in mind. For the T270 it is the business user who just wants the essentials done well. It has been purposely developed without a camera to keep things simple and is built with a metal housing and clearly laid out keypad to ensure a robust phone that is easy-to-use.

For whatever reason you need a phone – whether it is for work or just staying in touch with minimum fuss – then Sony Ericsson say that they have a solution with the T270 and T280.

The T270 and T280 will be available in the same colours, Silver on Black and Copper on Silver. They will be available in selected markets from Q1 2008 and will support the following frequencies:

T270i - GSM/GPRS 900/1800
T270a - GSM/GPRS 850/1900

T280i - GSM/GPRS 900/1800
T280a - GSM/GPRS 850/1900

Legals

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

www.Ring-Tones.com: Nokia today unveiled its latest addition to the Prism Collection, the Nokia 7900 Crystal Prism, aimed at design-conscious consumers. With its seamless diamond-cut design with a crystal centre key, the Nokia 7900 Crystal Prism continues to highlight the geometric shapes and personalized style of the Prism Collection. Nokia 7900 Crystal Prism will be available in the first quarter of 2008 with an estimated retail price of EUR 375, before taxes and subsidies.

Nokia worked in collaboration with the creative designer Frédérique Daubal, which resulted in unique laser-etched graphic designs, distinctive wallpapers as well as exclusive accessories to the Nokia 7900 Crystal Prism. The wallpapers inspired by Daubal communicate the reflection of light and capture the feel of angular prisms and triangles.

Nokia 7900 Crystal Prism

"At Nokia we are constantly looking for new and innovative shapes, styles and materials combined with advanced features and personalized experiences," said Jo Harlow, who oversees the Live category in Nokia. "Additionally, we continue to seek opportunities to collaborate with designers and artists at the top of their fields, who can offer different talents and insights to help us create products that meet the individual and unique lifestyle needs of consumers."

The graphic design of the aluminium back cover, together with intriguing light effects, make each handset unique and complement the glamorous appeal of the Nokia 7900 Crystal Prism.

Combining special design and technology, the Nokia 7900 Crystal Prism features an eye-catching large OLED display, with organic, modern digital art wallpapers inspired by Daubal. From a technical standpoint, the Nokia 7900 Crystal Prism comes with a 2 megapixel camera, 3G technology for fast and easy downloads and browsing, 1 GB of internal memory and a music player with matching headset. The user can also personalize the color of the light in the keymat choosing from 49 different colors.

Additional wallpapers designed by Frédérique Daubal are available for downloading at www.nokiaprismcollection.com. The website also includes images and information of the Nokia Prism Collection.

www.Ring-Tones.co.za: Today, Nokia unveiled the Nokia 2600 classic and the Nokia 1209, two mobile handsets that offer useful features, range of colors or exchangeable covers for consumers in emerging markets. Nokia 2600 classic, which will retail for approximately 65 euros before applicable taxes or subsidies, has begun shipping, ramping up in all key markets during the first quarter of 2008. Nokia 1209 will become available globally during the second quarter of 2008 and will retail for approximately 35 euros before applicable taxes or subsidies.

Nokia 2600 classic

The highlight of today's announcement is the Nokia 2600 classic which allows consumers to customize their phone with colourful, fully changeable Xpress-on covers and MP3 ring tones. The cheerful Nokia 2600 classic also features a number of entertainment features, including an FM radio and a VGA camera.

"While cost sensitivity is an important element in creating mobile devices for emerging markets, the overwhelming feedback we receive from consumers in these markets is that they want their mobile device to complement their personality and offer a range of colours and entertainment features," says Alex Lambeek, Vice President, Entry Devices, Nokia. "The Nokia 2600 classic offers a colorful sense of flair and a robust set of features at an exceptionally accessible price. As with all Nokia devices, it is backed by a brand that stands for quality and durability."

Nokia 1209

Survey results: phone sharing in emerging markets on the rise

According to a recent Nokia survey of consumers in emerging markets, a new trend appears to be emerging: phone sharing. More than 50% of respondents in India, Pakistan and nearly 30% in Vietnam indicate that they share, or would share, their mobile phone with family or friends - a figure which contrasts consumer behaviour in more mature markets.

"Phone sharing is a logical trend - more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common," adds Lambeek. "In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth to some models to make transferring images and ringtones easy and affordable."

The second model introduced today, the Nokia 1209, offers additional cost management features to make phone sharing easy and convenient. Innovations include the pre-paid tracker, a cost-tracking application, and the multiple phonebook - which allows up to five people to store personal contact lists of up to two hundred numbers on a single phone. Designed for first time buyers, the Nokia 1209 incorporates Nokia's intuitive user interface, dust resistance, and offers up to 80 languages. The Nokia 1209 also has a one-piece key mat for durability and reliability.

www.Ring-Tones.co.za: Nokia today announced that the Nokia N95 8GB had the distinction of being the first ever mobile phone to receive Digital Living Network Alliance (DLNA) certification. The DLNA is a body advocating the interoperability of wired and wireless consumer devices. For the consumer, this accolade translates into convenient and intuitive connectivity between your DLNA Certified home electronics devices, personal computers, and your Nokia N95 8GB.

DLNA technology enables multi-vendor home ecosystems of consumer devices by building a common connectivity platform for a variety of multimedia experiences. This vision is fully in line with the Nokia's aspiration for openness and seamless interoperability between devices and services from different brands.

DLNA has certified the Nokia N95 8GB as a Mobile Digital Media Server, an acknowledgment that taps into the genius of this multimedia computer. The extensive connectivity and cutting-edge media capabilities of the Nokia N95 8GB are ideal for enjoying content, such as music, photos or videos, wirelessly on other devices in the home environment.

Nokia N95 8GB

"We are thrilled to receive this tribute from the DLNA. The Nokia N95 8GB is truly a masterpiece of a multimedia computer, and a prime example of the direction mobility is taking - it's personal, powerful and fits seamlessly into your life inside and outside the home," said Anssi Vanjoki, executive vice president, Markets, Nokia.

DLNA has already certified over 1800 products in the personal computer and consumer electronic categories, but this is the first time the stringent guidelines for interoperability set by the DLNA have been met by a mobile phone. Mobile devices were included in the DLNA Networked Device Interoperability Guidelines that were published in early 2006, and are now part of the recently launched DLNA certification program. The Nokia N95 8GB passed DLNA's rigorous testing process to receive the green DLNA Certified logo, a marker of its leading position in the mobile domain of the digital home.

With up to eight gigabytes of built-in memory, the Nokia N95 8GB can hold a vast selection of your favorite media content, like those ski vacation photos and your music collection. You can share these with your friends and family on a DLNA Certified home entertainment system and enjoy your photos on a full-sized TV screen or jam to those tunes on your home stereo system. All you need to do is share the content wirelessly from your Nokia N95 8GB.

Nokia is an active member of the DLNA and has been driving interoperability of mobile, PC, and consumer electronics devices at and beyond home. As mobile phones have converted into diverse multimedia computers, they serve as the primary gateway to the Internet, services and content for millions of people around the world. Nokia is mobilizing home multimedia content and enabling remote access to home content using your Nokia mobile devices.