Industry News

www.Ring-Tones.com: Today marked the launch of XPERIA™ and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

“XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”

“Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,” said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. “XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Unique arc slider with wide pitch easy-to-use QWERTY keyboard

Sony Ericsson XPERIATM X1 – energised communication, the premium experience.

* Convergence of multimedia entertainment and mobile Web communication
* Unique arc slider with wide pitch easy-to-use QWERTY keyboard
* XPERIA™ panels - arrange as you want for easy access
* Enjoy multimedia entertainment on bright wide VGA display
* Windows Mobile® capabilities

XPERIA™ panel interface – experiences just the way you want them
Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation – the choice is yours
XPERIA™ X1 lets you interact with your
phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out
The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move
With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in selected markets from the second half of 2008.

www.Ring-Tones.co.za: The new G700 and G900 phones are designed to give back time. They place personal organiser features and easy finger-touch control within familiar form factors.

Sony Ericsson today launched a new generation of phone: Touchscreen organisers with a broad appeal. The G700 and G900 phones are essential tools designed to organise the lives of all those with busy schedules to juggle, both at home and at work.

* The G700 is here to help you live your life to the full. This personal organiser in-your-pocket keeps your contacts, calendars, notes, pictures and favourite Web sites all in one place and just a fingertip away. Touch and go.

* The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor. Perfect for those looking for a one-touch media experience combined with their organiser.

“Sony Ericsson is delivering touchscreen and innovative organiser capabilities to a wide audience without compromising on the size or shape of the phone. Both the G700 and G900 have regular keyboards and are no larger than a regular phone.” says Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. “These phones are ideal for users that are only interested in making their lives simpler. It’s not about technology for the sake of it.”

The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor.

Sony Ericsson G700 phone

* One-touch full organiser functions
* Touch controlled Notes application - write and draw your memo's
* Large 2.4" display with unique single touch control menu
* 3,2 megapixel camera
* Compact size

Calendar is King
Access your calendar, reach family and friends and scribble and save your notes on your phone. With the G700, you can jot down a note on the screen with a stylus, just as you would with a pen on paper, and save it on your phone’s desktop to remind you - just as you’d stick a note on the fridge. You can even draw a map to the local shop or doodle personal notes to send them to your loved ones! Holding everything that is important to you wherever you go, the G700 is the most natural way to manage life. There’s no longer a need to have your home calendar separate from work – it works with you, the way you do.

Intuitively simple
With the G700 you can enjoy touchscreen text input, Web surfing, calendar and phone navigation. Want to contact someone at home? Just touch the relevant name in your phonebook and all of the various contact options will appear onscreen. It’s instantly intuitive messaging. You can even browse your photo album using the tip of your finger. The G700 also has dedicated keys for messaging, notes and a key lock on the side of the phone. All it takes is one press to unlock.

Sony Ericsson G900 phone

* One touch media experience
* 5.0 megapixel camera with touch Auto focus and Multi-shot function
* One- touch media and organiser menu
* Large 2.4" display with single touch control menu
* Wi-Fi™ for high speed data transfer and internet browsing

Print-quality photos to keep
The G900’s 5.0 megapixel camera lets you take print-quality photos and share them with friends and family straight away.

Frame your shot and decide where you want to focus the camera by simply touching the screen. Also, with Camera Multi-Shot, hold down the camera key and take as many pictures as you like. Great for taking photos of your kids as they dash around the garden! Scroll through all of the photos on your phone with touch control and even edit them there with the Touch photo album and editor.

Stay mobile
Got a moment to surf? Access your favourite Web pages when you’re in a Wi-Fi™ hotspot and view them on the large 2.4” display. Use the stylus or your finger to zoom-in or pan around the page. When you’ve barely got a moment to spare, get RSS feeds direct to your phone for the latest updates; news, football scores or whatever you are in to.

Organize with a personal touch
Touch, type or write… Everything comes naturally with the G900. Organise your schedule, touch and tap to make calls and jot down notes before you forget it. The G900 works your way to let you get more into your day. It’s the power of personal touch.

www.Ring-Tones.co.za: The new Sony Ericsson Z770 is a powerful web enabled phone designed to keep you up- to-date with the latest headlines, your favourite website and your email inbox.

Sony Ericsson today announced the launch of the new Z770, an elegant clamshell phone optimised for the web and benefiting from HSDPA data speeds. This classic-looking clamshell phone offers capabilities beyond expectation. It is designed to make it straightforward to surf the web or receive the latest news, and the ‘email set-up wizard’ makes it simple to access your inbox. The Z770 can also be connected directly to a laptop (via USB cable) and can be used as a modem.

“The Z770 is deceptively powerful for such a compact clamshell phone,” said Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. “It appeals to busy people who demand hassle-free email and high quality Web access on the move. These people need to be in-touch, need to be on top of their email, but don’t necessarily want a smartphone or PDA. The Z770 is the uncomplicated answer.”

Z770 phone – Gets you online with effortless style

* Easy email set-up – for ultimate convenience
* High-speed web access and intuitive navigation features for fast web browsing
* Google™ Maps for Mobile – receive step-by-step directions on your screen to your destination

Style in your pocket
A compact, reliable phone that helps you juggle work, home, friends and family. With HSDPA technology providing fast data speeds, the Z770 provides multiple methods of communication whether it’s for a business matter or just staying in touch with the family. This phone combines up to 8.5 hours talk time with easy email set-up and fast internet access. This makes the Z770 a versatile phone for those that have a hectic lifestyle both at work and at home with the family.

Your inbox in your hand
The Z770 makes it easier than ever before to access your email. Even if you’re a technical novice you can access Web email (Hotmail, Yahoo etc) and retrieve mail, straight from your phone. And with Exchange ActiveSync™, you can even configure your phone to have work emails pushed straight to your phone, making it easier than ever to stay in touch on the move.

Choose how you want to get online
The Z770 gives you online access, however you choose to get there. Surf the web or retrieve email directly on your phone when you’re in a cab. And when you’re in the hotel lobby, connect the Z770 to your laptop (via USB Cable) and use it as a modem to access the web on your computer.

Once online, web browsing on the Z770 is easy thanks to the Magnetic Mouse Pointer that is controlled by the navigation key. The key changes the icon depending on its position on the Web page (i.e. from text input to pointer or to link). Plus, pan and zoom into an area you’re interested in for easy reading on the good-sized (2.2”) screen.

Stay up-to-date
The Z770 offers you all the information you need, right at your fingertips. Receive RSS feeds from news or entertainment websites as the action happens. Or simply click on the RSS tile, or ‘widget’, for instant access to your favourite webpage from your phone’s desktop (or standby screen). In addition, the Z770 has a useful built-in weather forecast application, allowing you to receive regular weather updates and plan your long weekend accordingly.

As well as receiving the latest news and weather forecasts, you can also keep loved ones informed about your own news. Snap a photo on the Z770 and upload it instantly to your own blog site.

Stay in touch in your car
You don’t need to hold the phone in your hand to get the best out of the Z770. With the Bluetooth ™ Handsfree HCB-150, also announced today, you can catch-up with your client or family in your car while staying focused on the road. The HCB-150 also features a convenient text to speech feature; the HCB-150 verbally alerts you who is calling. The HCB-150 has a talk time of up to 25 hours and 700 hours standby time- long enough to last for quite a few trips!

The Z770 is a UMTS/HSDPA 2100 and GSM/EDGE 900/1800/1900 phone that will be available in Vogue Red, Graphite Black and Exquisite Gold in selected markets from Q2 2008.

The Bluetooth™ Car Speakerphone HCB-150 will be available globally from Q2 2008

www.Ring-Tones.co.za: Sony Ericsson’s first mobile broadband ExpressCards save busy professionals time with instant Internet connectivity.

Sony Ericsson today launched its first HSPA 7.2/2.0 devices with the ExpressCard/34 form factor, the EC400 and EC400g. Both mobile broadband ExpressCards help busy professionals on the go to save time by enabling instant Internet access, regardless of their location. Sliding easily into a laptop’s ExpressCard slot, the EC400 and EC400g allow up to 7.2 Mb/s in download and 2.0 Mb/s in upload speeds. Additionally, the EC400g is equipped with an inbuilt GPS receiver, which automatically shows the user’s current location on Google™ Maps or a similar service or can feed into any other location-based service.

“The EC400 and EC400g are high performance mobile broadband devices, still in ultra-slim ExpressCard form factor, offering exactly what mobile professionals need, to stay connected at all times - reliable anytime, anywhere Internet access,” said Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “With their plug-and-play installation and configuration, the ExpressCards offer immediate access and instant download speeds, allowing you to effortlessly keep pace with the demands of your business.”

Sony Ericsson today launched its first HSPA 7.2/2.0 devices with the ExpressCard/34 form factor, the EC400 and EC400g

Sony Ericsson EC400 / EC400g – no more downtime

* High-speed data upload and download – speeds equivalent to that in the office
* Auto-install and auto-configuration – get connected quickly and easily
* Built-in GPS receiver lets you orient yourself even in a new city (EC400g)

Perfectly compact
Compact, sleek and durable, the EC400 and EC400g offer everything you’d expect from Sony Ericsson. They plug conveniently into your laptop’s ExpressCard slots meaning Web access is just a click away at any time. In addition their integrated antenna, the EC400 and EC400g sport a second antenna, which can be flipped-up to further increase the radio signal reception, thereby improving performance.

Saves you time so you can get more done
The EC400 and EC400g are fast enough to keep pace with your needs. They incorporate HSPA technology, allowing you to upload data at rates of up to 2.0 Mb/s. With download speeds of up to 7.2 Mb/s – you’re as well connected as you would be at home or in your office.

Effortlessly efficient
The EC400 or EC400g’s auto-install and auto-configuration features mean that getting online is effortless and immediate. Containing inbuilt software, the ExpressCards automatically identify your network provider and apply the appropriate network parameters, once inserted into your laptop.

Find your way around
The EC400g packs a unique built-in GPS receiver so you can accurately and easily spot where you are. A groundbreaking feature from Sony Ericsson connects you instantly to Google™ Maps, or a similar service, to work out what is around you and where to go, wherever you are.

Find time for your passions
Don’t let your busy schedule keep you from pursuing your passions. The EC400’s user interface points you directly to PlayNowTM arena, giving you access to thousands of songs, games and other downloads in moments. Just download music, videos and ringtones to your Notebook PC and if you wish, sideload them conveniently into your phone.
The EC400 / EC400g are HSPA/UMTS, Tri-band 850/1900/2100 MHz, EDGE/GPRS, Quad-Band 850/900/1800/1900 MHz ExpressCards that will be available globally by mid 2008.

www.Ring-Tones.co.za: Sony Ericsson’s new C702 Cyber-shot™ and C902 Cyber-shot™ deliver best-in class picture quality beyond just megapixels.

Sony Ericsson today announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot™ and C902 Cyber-shot™. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family.

“The two new Cyber-shot™ phones that we have announced today share certain characteristics. Both phones place ease-of-use and best-in-class picture quality at the heart of their designs,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Yet both appeal to different audiences. One is engineered to let you take more pictures in more places and the other is designed to look as stunning as the pictures it takes.”

Sony Ericsson C702 Cyber-shotTM – Take pictures everywhere

* Splash and dust resistant* – perfect for your active lifestyle
* Single-handed camera use – for spur-of-the-moment photos
* Built-in GPS with location-based imaging – sort and view your photos according to where you took them

Never too extreme
You can use the C702 Cyber-shot™ in a range of different conditions, as its unique design means its both splash and dust resistant*. This means that whether you’re off-road or just off to the mall, your C702 Cyber-shot™ phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.

Never miss a shot
The C702 Cyber-shot™ is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilise the 3.2 megapixel camera and capture the moment with one hand - perfect for an active lifestyle. Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702 Cyber-shot™ really is geared to go more places.

Never lost
The C702 Cyber-shot™ integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information about where you are in the world is automatically added to the image. So you can always share your best moments with your friends and family according to where the shots were taken. Or you can simply sort the picture through your photo gallery on the PC or on the web.

If you are lost on your travels, Google™ Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence. Use GPS to pinpoint your location and then get turn-by-turn voice guidance to your destination. Find your way home or to one of up to 20 million points of interest.

Sony Ericsson C902 Cyber-shot TM – The image and style statement

* Slim Cyber-shot™ phone with unique slide-out lens cover. Camera-ready in an instant
* Stand out design – instantly recognisable
* 5.0 megapixel camera with Face Detection and Auto Focus. Always capture the best shot possible
* Illuminated camera touch keys. Intuitive guidance around the camera settings

The slim line C902 Cyber-shot™ will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the C902Cyber-shot™ sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.

Just shoot
With the C902 Cyber-shot™ you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high quality pictures of your friends.

Night shoot
With the C902 Cyber-shot™ you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology – Photo Flash – giving you better quality pictures even in low-light conditions. Also, a light solution has been added to the established BestPic™ feature – which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic™ wherever you are, perhaps even to capture the dance-floor action in a club!

Create your own multi-media slideshow
Use x-Pict story™ to add music and transitions to your gallery of photos and automatically create your own multi-media slideshow to share with your friends. Lights, music, action!

Store and share
The C902 Cyber-shot™ comes with a 160MB built-in memory – the equivalent of storage for up to 100 full resolution photos – plus the possibility to add even more memory with the Memory Stick Micro™ (M2) that can be bundled with the phone depending on the market.

Easy transfer wherever you are
You can transfer the images on your phone to your computer by using the CCR-70 M2 USB Adapter, also announced today. Save your photos to the phone’s memory card, remove it and pop it into the CCR-70. You then slot the card reader into your laptop and all your photos can be dragged across! Delete from your Memory Stick and you’re ready to go and fill it up again with more memories.

The C702 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Speed Black or Cyan Blue from Q2 2008.
The C702a Cyber-shot™and C702c Cyber-shot™are EDGE/GPRS 850/900/1800/1900 phones that will be available in selected markets within the same timeframe.

The C902 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Swift Black or Luscious Red from Q2 2008.
The C902c Cyber-shot™ is an EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets within the same timeframe.

The CCR-70 M2 USB Adapter will also be available in selected markets from Q2 2008.

www.Ring-Tones.co.za: The Cape Town-based MTN Sciencentre has set a new Guinness World Record for the world's largest functioning mobile telephone. Measuring 2.50 x 1.14 x 0.49 metres, the fully functional scaled-up Sony Ericsson W810i has broken the existing record that was first established by the Maxi Handy at the Rotmain Centre, Bayreuth, Germany in 2006.

Head of the MTN Sciencentre Julie Cleverdon says; “We are thrilled with the achievement, which is the result of a collaboration of efforts between the MTN Sciencentre, Ericsson and Sony Ericsson.”