Industry News

www.Ring-Tones.com: Today marked the launch of XPERIA™ and a new era in mobile communications with the announcement of the XPERIA™ X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.

The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile® inside, the XPERIA™ X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA™ panel on the screen.

“XPERIA™ represents the first brand that is truly borne from within Sony Ericsson. It represents our vision for a premium, energised communication experience,” said Dee Dutta, Head of Marketing, Sony Ericsson. “This launch, and the announcement of the X1, further strengthens the overall Sony Ericsson brand and places us at the forefront of mobile convergence.”

“Our vision for the XPERIA™ X1 is to deliver a seamless blend of mobile Web communication and multimedia entertainment within a distinctive design,” said Rikko Sakaguchi, Head of Portfolio and Propositions, Sony Ericsson. “XPERIA™ is our promise to think foremost of user experience and to deliver the premium experience – anytime, anywhere, anything, with anyone.”

Unique arc slider with wide pitch easy-to-use QWERTY keyboard

Sony Ericsson XPERIATM X1 – energised communication, the premium experience.

* Convergence of multimedia entertainment and mobile Web communication
* Unique arc slider with wide pitch easy-to-use QWERTY keyboard
* XPERIA™ panels - arrange as you want for easy access
* Enjoy multimedia entertainment on bright wide VGA display
* Windows Mobile® capabilities

XPERIA™ panel interface – experiences just the way you want them
Enjoy access to different experiences – Web, multimedia, applications – from your desktop. Navigate with the tip of your finger. Configure and have your XPERIA™ panels just the way you want them.

Multiple navigation – the choice is yours
XPERIA™ X1 lets you interact with your
phone in different ways. Touch, full QWERTY keyboard, 4-way key and optical joystick navigation. Switch seamlessly between operation modes.

Arc slider design – makes it stand out
The arc design gives a distinct and unique feel. Slide the screen upwards to reveal the wide pitch QWERTY keyboard. Ample distance between keys makes writing fast and easy.

Ultimate mobile experience – performance on the move
With Windows Mobile®, the highest data transfer rate (HSDPA/HSUPA) and WiFi™ support, you can enjoy your favourite entertainment and work efficiently on the move. Mobile access to everything that is important to you. aGPS gives you the freedom to explore the world. XPERIA™ X1 is a premium mobile experience.

The Sony Ericsson XPERIA™ X1 will be available in selected markets from the second half of 2008.

www.Ring-Tones.co.za: The new G700 and G900 phones are designed to give back time. They place personal organiser features and easy finger-touch control within familiar form factors.

Sony Ericsson today launched a new generation of phone: Touchscreen organisers with a broad appeal. The G700 and G900 phones are essential tools designed to organise the lives of all those with busy schedules to juggle, both at home and at work.

* The G700 is here to help you live your life to the full. This personal organiser in-your-pocket keeps your contacts, calendars, notes, pictures and favourite Web sites all in one place and just a fingertip away. Touch and go.

* The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor. Perfect for those looking for a one-touch media experience combined with their organiser.

“Sony Ericsson is delivering touchscreen and innovative organiser capabilities to a wide audience without compromising on the size or shape of the phone. Both the G700 and G900 have regular keyboards and are no larger than a regular phone.” says Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. “These phones are ideal for users that are only interested in making their lives simpler. It’s not about technology for the sake of it.”

The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor.

Sony Ericsson G700 phone

* One-touch full organiser functions
* Touch controlled Notes application - write and draw your memo's
* Large 2.4" display with unique single touch control menu
* 3,2 megapixel camera
* Compact size

Calendar is King
Access your calendar, reach family and friends and scribble and save your notes on your phone. With the G700, you can jot down a note on the screen with a stylus, just as you would with a pen on paper, and save it on your phone’s desktop to remind you - just as you’d stick a note on the fridge. You can even draw a map to the local shop or doodle personal notes to send them to your loved ones! Holding everything that is important to you wherever you go, the G700 is the most natural way to manage life. There’s no longer a need to have your home calendar separate from work – it works with you, the way you do.

Intuitively simple
With the G700 you can enjoy touchscreen text input, Web surfing, calendar and phone navigation. Want to contact someone at home? Just touch the relevant name in your phonebook and all of the various contact options will appear onscreen. It’s instantly intuitive messaging. You can even browse your photo album using the tip of your finger. The G700 also has dedicated keys for messaging, notes and a key lock on the side of the phone. All it takes is one press to unlock.

Sony Ericsson G900 phone

* One touch media experience
* 5.0 megapixel camera with touch Auto focus and Multi-shot function
* One- touch media and organiser menu
* Large 2.4" display with single touch control menu
* Wi-Fi™ for high speed data transfer and internet browsing

Print-quality photos to keep
The G900’s 5.0 megapixel camera lets you take print-quality photos and share them with friends and family straight away.

Frame your shot and decide where you want to focus the camera by simply touching the screen. Also, with Camera Multi-Shot, hold down the camera key and take as many pictures as you like. Great for taking photos of your kids as they dash around the garden! Scroll through all of the photos on your phone with touch control and even edit them there with the Touch photo album and editor.

Stay mobile
Got a moment to surf? Access your favourite Web pages when you’re in a Wi-Fi™ hotspot and view them on the large 2.4” display. Use the stylus or your finger to zoom-in or pan around the page. When you’ve barely got a moment to spare, get RSS feeds direct to your phone for the latest updates; news, football scores or whatever you are in to.

Organize with a personal touch
Touch, type or write… Everything comes naturally with the G900. Organise your schedule, touch and tap to make calls and jot down notes before you forget it. The G900 works your way to let you get more into your day. It’s the power of personal touch.

www.Ring-Tones.co.za: The new Sony Ericsson Z770 is a powerful web enabled phone designed to keep you up- to-date with the latest headlines, your favourite website and your email inbox.

Sony Ericsson today announced the launch of the new Z770, an elegant clamshell phone optimised for the web and benefiting from HSDPA data speeds. This classic-looking clamshell phone offers capabilities beyond expectation. It is designed to make it straightforward to surf the web or receive the latest news, and the ‘email set-up wizard’ makes it simple to access your inbox. The Z770 can also be connected directly to a laptop (via USB cable) and can be used as a modem.

“The Z770 is deceptively powerful for such a compact clamshell phone,” said Martin Winkler, Director Global Marketing and Head of Multimedia Web at Sony Ericsson. “It appeals to busy people who demand hassle-free email and high quality Web access on the move. These people need to be in-touch, need to be on top of their email, but don’t necessarily want a smartphone or PDA. The Z770 is the uncomplicated answer.”

Z770 phone – Gets you online with effortless style

* Easy email set-up – for ultimate convenience
* High-speed web access and intuitive navigation features for fast web browsing
* Google™ Maps for Mobile – receive step-by-step directions on your screen to your destination

Style in your pocket
A compact, reliable phone that helps you juggle work, home, friends and family. With HSDPA technology providing fast data speeds, the Z770 provides multiple methods of communication whether it’s for a business matter or just staying in touch with the family. This phone combines up to 8.5 hours talk time with easy email set-up and fast internet access. This makes the Z770 a versatile phone for those that have a hectic lifestyle both at work and at home with the family.

Your inbox in your hand
The Z770 makes it easier than ever before to access your email. Even if you’re a technical novice you can access Web email (Hotmail, Yahoo etc) and retrieve mail, straight from your phone. And with Exchange ActiveSync™, you can even configure your phone to have work emails pushed straight to your phone, making it easier than ever to stay in touch on the move.

Choose how you want to get online
The Z770 gives you online access, however you choose to get there. Surf the web or retrieve email directly on your phone when you’re in a cab. And when you’re in the hotel lobby, connect the Z770 to your laptop (via USB Cable) and use it as a modem to access the web on your computer.

Once online, web browsing on the Z770 is easy thanks to the Magnetic Mouse Pointer that is controlled by the navigation key. The key changes the icon depending on its position on the Web page (i.e. from text input to pointer or to link). Plus, pan and zoom into an area you’re interested in for easy reading on the good-sized (2.2”) screen.

Stay up-to-date
The Z770 offers you all the information you need, right at your fingertips. Receive RSS feeds from news or entertainment websites as the action happens. Or simply click on the RSS tile, or ‘widget’, for instant access to your favourite webpage from your phone’s desktop (or standby screen). In addition, the Z770 has a useful built-in weather forecast application, allowing you to receive regular weather updates and plan your long weekend accordingly.

As well as receiving the latest news and weather forecasts, you can also keep loved ones informed about your own news. Snap a photo on the Z770 and upload it instantly to your own blog site.

Stay in touch in your car
You don’t need to hold the phone in your hand to get the best out of the Z770. With the Bluetooth ™ Handsfree HCB-150, also announced today, you can catch-up with your client or family in your car while staying focused on the road. The HCB-150 also features a convenient text to speech feature; the HCB-150 verbally alerts you who is calling. The HCB-150 has a talk time of up to 25 hours and 700 hours standby time- long enough to last for quite a few trips!

The Z770 is a UMTS/HSDPA 2100 and GSM/EDGE 900/1800/1900 phone that will be available in Vogue Red, Graphite Black and Exquisite Gold in selected markets from Q2 2008.

The Bluetooth™ Car Speakerphone HCB-150 will be available globally from Q2 2008

www.Ring-Tones.co.za: Sony Ericsson’s first mobile broadband ExpressCards save busy professionals time with instant Internet connectivity.

Sony Ericsson today launched its first HSPA 7.2/2.0 devices with the ExpressCard/34 form factor, the EC400 and EC400g. Both mobile broadband ExpressCards help busy professionals on the go to save time by enabling instant Internet access, regardless of their location. Sliding easily into a laptop’s ExpressCard slot, the EC400 and EC400g allow up to 7.2 Mb/s in download and 2.0 Mb/s in upload speeds. Additionally, the EC400g is equipped with an inbuilt GPS receiver, which automatically shows the user’s current location on Google™ Maps or a similar service or can feed into any other location-based service.

“The EC400 and EC400g are high performance mobile broadband devices, still in ultra-slim ExpressCard form factor, offering exactly what mobile professionals need, to stay connected at all times - reliable anytime, anywhere Internet access,” said Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “With their plug-and-play installation and configuration, the ExpressCards offer immediate access and instant download speeds, allowing you to effortlessly keep pace with the demands of your business.”

Sony Ericsson today launched its first HSPA 7.2/2.0 devices with the ExpressCard/34 form factor, the EC400 and EC400g

Sony Ericsson EC400 / EC400g – no more downtime

* High-speed data upload and download – speeds equivalent to that in the office
* Auto-install and auto-configuration – get connected quickly and easily
* Built-in GPS receiver lets you orient yourself even in a new city (EC400g)

Perfectly compact
Compact, sleek and durable, the EC400 and EC400g offer everything you’d expect from Sony Ericsson. They plug conveniently into your laptop’s ExpressCard slots meaning Web access is just a click away at any time. In addition their integrated antenna, the EC400 and EC400g sport a second antenna, which can be flipped-up to further increase the radio signal reception, thereby improving performance.

Saves you time so you can get more done
The EC400 and EC400g are fast enough to keep pace with your needs. They incorporate HSPA technology, allowing you to upload data at rates of up to 2.0 Mb/s. With download speeds of up to 7.2 Mb/s – you’re as well connected as you would be at home or in your office.

Effortlessly efficient
The EC400 or EC400g’s auto-install and auto-configuration features mean that getting online is effortless and immediate. Containing inbuilt software, the ExpressCards automatically identify your network provider and apply the appropriate network parameters, once inserted into your laptop.

Find your way around
The EC400g packs a unique built-in GPS receiver so you can accurately and easily spot where you are. A groundbreaking feature from Sony Ericsson connects you instantly to Google™ Maps, or a similar service, to work out what is around you and where to go, wherever you are.

Find time for your passions
Don’t let your busy schedule keep you from pursuing your passions. The EC400’s user interface points you directly to PlayNowTM arena, giving you access to thousands of songs, games and other downloads in moments. Just download music, videos and ringtones to your Notebook PC and if you wish, sideload them conveniently into your phone.
The EC400 / EC400g are HSPA/UMTS, Tri-band 850/1900/2100 MHz, EDGE/GPRS, Quad-Band 850/900/1800/1900 MHz ExpressCards that will be available globally by mid 2008.

www.Ring-Tones.co.za: Sony Ericsson’s new C702 Cyber-shot™ and C902 Cyber-shot™ deliver best-in class picture quality beyond just megapixels.

Sony Ericsson today announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot™ and C902 Cyber-shot™. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family.

“The two new Cyber-shot™ phones that we have announced today share certain characteristics. Both phones place ease-of-use and best-in-class picture quality at the heart of their designs,” said Sven Totté, Head of Imaging Marketing at Sony Ericsson. “Yet both appeal to different audiences. One is engineered to let you take more pictures in more places and the other is designed to look as stunning as the pictures it takes.”

Sony Ericsson C702 Cyber-shotTM – Take pictures everywhere

* Splash and dust resistant* – perfect for your active lifestyle
* Single-handed camera use – for spur-of-the-moment photos
* Built-in GPS with location-based imaging – sort and view your photos according to where you took them

Never too extreme
You can use the C702 Cyber-shot™ in a range of different conditions, as its unique design means its both splash and dust resistant*. This means that whether you’re off-road or just off to the mall, your C702 Cyber-shot™ phone can always be at your side wherever you go, whatever you do. After all, the best camera is the one you have with you.

Never miss a shot
The C702 Cyber-shot™ is engineered to let you take pictures in any position. The camera key and the active lens cover are specifically designed and placed so that you can stabilise the 3.2 megapixel camera and capture the moment with one hand - perfect for an active lifestyle. Combine this with steady-grip materials and a wrist-strap provided in-box, and the C702 Cyber-shot™ really is geared to go more places.

Never lost
The C702 Cyber-shot™ integrates GPS and a range of location-based imaging services that really add a new dimension to taking and managing your photos. When you take a picture, information about where you are in the world is automatically added to the image. So you can always share your best moments with your friends and family according to where the shots were taken. Or you can simply sort the picture through your photo gallery on the PC or on the web.

If you are lost on your travels, Google™ Maps for Mobile locates and guides you to where you want to go, enabling you to roam free with confidence. Use GPS to pinpoint your location and then get turn-by-turn voice guidance to your destination. Find your way home or to one of up to 20 million points of interest.

Sony Ericsson C902 Cyber-shot TM – The image and style statement

* Slim Cyber-shot™ phone with unique slide-out lens cover. Camera-ready in an instant
* Stand out design – instantly recognisable
* 5.0 megapixel camera with Face Detection and Auto Focus. Always capture the best shot possible
* Illuminated camera touch keys. Intuitive guidance around the camera settings

The slim line C902 Cyber-shot™ will have everyone wanting to have their picture taken. Ultra-compact, stylish and with a unique lens cover that slides open to reveal the 5.0 megapixel Auto Focus camera, the C902Cyber-shot™ sports a camera performance beyond its sleek and slim looks. The phone’s lighting dramatically signals when you are in camera mode by switching from white to blue. The eight camera touch keys come to life and let you choose between camera modes, Photo Flash, Face Detection and Auto Focus, and more with just one touch without moving your finger from the shutter button.

Just shoot
With the C902 Cyber-shot™ you just need to slide open the active lens cover and shoot. The Face Detection and Auto Focus capability enables the camera to detect and focus on the face of your subject rather than the background, so that you can take sharp and high quality pictures of your friends.

Night shoot
With the C902 Cyber-shot™ you can be confident of getting the perfect shot. The phone incorporates the latest in lighting technology – Photo Flash – giving you better quality pictures even in low-light conditions. Also, a light solution has been added to the established BestPic™ feature – which lets you take nine photos in quick succession, choose the best and delete the rest. So now you can use BestPic™ wherever you are, perhaps even to capture the dance-floor action in a club!

Create your own multi-media slideshow
Use x-Pict story™ to add music and transitions to your gallery of photos and automatically create your own multi-media slideshow to share with your friends. Lights, music, action!

Store and share
The C902 Cyber-shot™ comes with a 160MB built-in memory – the equivalent of storage for up to 100 full resolution photos – plus the possibility to add even more memory with the Memory Stick Micro™ (M2) that can be bundled with the phone depending on the market.

Easy transfer wherever you are
You can transfer the images on your phone to your computer by using the CCR-70 M2 USB Adapter, also announced today. Save your photos to the phone’s memory card, remove it and pop it into the CCR-70. You then slot the card reader into your laptop and all your photos can be dragged across! Delete from your Memory Stick and you’re ready to go and fill it up again with more memories.

The C702 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Speed Black or Cyan Blue from Q2 2008.
The C702a Cyber-shot™and C702c Cyber-shot™are EDGE/GPRS 850/900/1800/1900 phones that will be available in selected markets within the same timeframe.

The C902 Cyber-shot™ is a UMTS/HSDPA 2100 and EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets in Swift Black or Luscious Red from Q2 2008.
The C902c Cyber-shot™ is an EDGE/GPRS 850/900/1800/1900 phone that will be available in selected markets within the same timeframe.

The CCR-70 M2 USB Adapter will also be available in selected markets from Q2 2008.

www.Ring-Tones.co.za: The Cape Town-based MTN Sciencentre has set a new Guinness World Record for the world's largest functioning mobile telephone. Measuring 2.50 x 1.14 x 0.49 metres, the fully functional scaled-up Sony Ericsson W810i has broken the existing record that was first established by the Maxi Handy at the Rotmain Centre, Bayreuth, Germany in 2006.

Head of the MTN Sciencentre Julie Cleverdon says; “We are thrilled with the achievement, which is the result of a collaboration of efforts between the MTN Sciencentre, Ericsson and Sony Ericsson.”

www.Ring-Tones.co.za: The Sony Ericsson T270 and T280 are set to delight style-oriented everyday users and demanding professionals alike.

Sony Ericsson today announced the launch of the T270 and T280, a stylish duo of affordably priced phones set to appeal to differing audiences.

“We have developed two phones that meet the needs of two distinct audiences,” said Howard Lewis, Vice President and Head of Entry Level products at Sony Ericsson. “The T270 and T280 build on the appeal of iconic Sony Ericsson phones like the T610. They are good looking and tick all of the right boxes; whether it’s for the business user wanting a compact work phone or the everyday user looking for a classic, stylish camera phone.”

The T270 and T280 offer classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, they offer premium design without the premium price tag. Take the T280 to the fashion mall and snap a picture of a possible new purchase or use the T270 at work to send a calendar appointment to a colleague via Bluetooth™ technology.

Sony Ericsson T280 – In Touch and In Fashion

Minimum fuss
Fast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy
access to the 1.3 megapixel camera and just one click to begin writing a new text message.

Maximum exposure
As well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone’s screen or send them via Bluetooth™ to a friend’s phone.

Multitask effortlessly
Both the T280 andits sister-product, the T270, are compatible with Bluetooth™ Headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discretely in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.

Sony Ericsson T270 – With Business in Mind

Your personal assistant
The T270 combines grown-up good looks with a set of features designed to meet the needs of the busy professional. Access key menu functions such as phonebook, calendar or messages with just one touch and use the built-in speakerphone to take a conference call.

Just the job
Both of the phones announced today are designed with a clear audience in mind. For the T270 it is the business user who just wants the essentials done well. It has been purposely developed without a camera to keep things simple and is built with a metal housing and clearly laid out keypad to ensure a robust phone that is easy-to-use.

For whatever reason you need a phone – whether it is for work or just staying in touch with minimum fuss – then Sony Ericsson say that they have a solution with the T270 and T280.

The T270 and T280 will be available in the same colours, Silver on Black and Copper on Silver. They will be available in selected markets from Q1 2008 and will support the following frequencies:

T270i - GSM/GPRS 900/1800
T270a - GSM/GPRS 850/1900

T280i - GSM/GPRS 900/1800
T280a - GSM/GPRS 850/1900

Legals

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

www.Ring-Tones.co.za: The new Sony Ericsson K660 packs landscape Web browsing and dedicated shortcut keys into a classy looking handset targeting a young Web-savvy audience.

Sony Ericsson today announced the launch of the K660, an HSDPA (‘mobile broadband’) enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.

“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets.”

Sony Ericsson K660 – Web for Youth

* Web Optimised (Landscape Browsing and Shortcut Keys) for easy surfing
* HSDPA for fast surfing, email and download
* Google Maps for Mobile

The internet as you expect it to be!
The K660 makes browsing the mobile Web straightforward. The phone’s navigation key serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.

Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to guide you through the Web that much quicker. .

Sony Ericsson K660, an HSDPA (‘mobile broadband’) enabled phone.

The information you need – on your terms
The K660 is engineered to ensure that you’re not kept waiting for the news or content that matters to you. Music, video or email – HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.

Get there with Google Maps for Mobile
Thanks to Google™Mapsfor Mobile, the K660 keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.

Shoot and share…instantly
The K660 squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it’s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.

Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky ‘lime-on-white’ and a stylish ‘wine-on-black’ colour, the K660 will earn you admiring glances no matter where you are.

www.Ring-Tones.co.za: The W960 Walkman® phone will start to ship from November 2007, Sony Ericsson announced today. The W960, a potent combination of slim UMTS and Wi-Fi™ enabled phone with high performance media player, will be available in selected markets across the globe in time for the Christmas season.

The W960 was unveiled in June 2007 and marks a next generation of Walkman® phones. With room for up to 8,000 songs* and finger-touch navigation around playlists on the large touch screen, the days of taking an MP3 player and a phone with you are definitely over. The 2.6” display also serves as an excellent viewfinder for a 3.2 megapixel camera and as a widescreen for watching video in TV quality.

“The W960 has been generating a lot of consumer excitement since the day it was announced,” says Ben Padley, Head of Music Product Group at Sony Ericsson. “As the next instalment in our hugely popular Walkman® phone series, we are confident that this music mix of 3G phone, Walkman® player and quality camera will prove to be a hit, and a great complement to the rest of the range.”

Music Desk Stand MDS-65 makes the perfect partner for a hi-fi duet
Sony Ericsson’s Music Desk Stand MDS-65 will also hit stores at around the same time. The perfect musical complement to the W960 and many other Sony Ericsson phones, the MDS-65 lets you charge the phone while experiencing high-fidelity sound on its four full-range neodymium-magnet speakers. And when you’re on the move, the MDS-65 runs on batteries so you can use it anywhere you like – from barbecue to beach. With its sleek, futuristic silver finish, it can’t help but draw admiring glances.

The Sony Ericsson W960 Walkman® phone is UMTS 2100-GSM/GPRS 900/1800/1900 and will be available in Vinyl Black from November 2007.

The Music Desk Stand MDS-65 will also be available from November 2007.

www.Ring-Tones.co.za: Sony Ericsson today announced the MD300, a state-of-the-art business tool that allows busy professionals to quickly and easily connect their PCs or laptops to the internet whenever and wherever they need. The first Sony Ericsson Mobile Broadband product with a USB interface, the MD300 is simple to install and start up. It comes pre-installed with everything you need to go online, including PC software.

“The MD300 combines high data download speeds with simple installation and configuration, making it the ideal choice for busy professionals who demand no-compromise connectivity,” says Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “The MD300 is the first offering in our forthcoming portfolio of mobile broadband products that will combine Sony Ericsson’s dependability with a stylish form factor.”

As compact and easy to use as a USB memory stick, the Sony Ericsson MD300 is a mobile broadband modem that plugs into any standard USB port. With Microsoft Windows software and drivers built in, the card installs and configures itself when plugged in, making it a matter of seconds to get connected. Mac drivers will be available for download. The MD300’s simple, intuitive Wireless Manager interface makes using it a breeze. This PC interface will also enable instant access through a pre configured button to the PlayNow™ mobile entertainment experience from Sony Ericsson.

The MD300 is all you need to get your mobile office up-to-speed, whether you’re on a HSDPA, UMTS, EDGE or GPRS network anywhere in the world. It’s versatile enough to use with your laptop or desktop computer at home or in your hotel room, with its portfolio of accessories including the desk stand and USB extension cable.

The MD300 will be available in luxury black and metallic silver in selected markets from Q1 2008.

‘Simple sophistication’ sums up the Sony Ericsson T250, announced today. The stylish metal finish of this compact phone gives it a premium feel that up until now has been the preserve of high end models. Add to this a feature set that makes it easy to stay connected, either with friends or the latest news, and you have the perfect partner for keeping in-touch with style.

“Now you can have quality design and finish in a phone without the high-end price tag,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “We realise that some people want just a straightforward phone, but we don’t feel that this should equate to straightforward design. Although technically the new T250 focuses on doing just the basics well, its advanced design clearly resembles the more premium T650.”

Of course, the T250 is not only about style. For easy communication the T250 has a speakerphone that lets you share your call with others in the room, predictive text input for fast text and picture messaging, and an in-phone calendar that comes in handy for noting key dates or appointments.

Based on consumer feedback, an built-in FM Radio is included on the T250 for music and news around the clock. The T250 kit includes a stereo handsfree headset. To complete the picture, an on-board camera allows you to capture your favourite moments, share them with your friends, or save them in the phone’s memory as a pocket photo album.

With a colour choice of Black or Silver, it’s difficult to determine which is the more elegant. Whichever you choose, though, be sure that the T250 will get you noticed.
The Sony Ericsson T250 will be available in two versions (GSM/GPRS 900/1800 and GSM/GPRS 850/1900) and will ship in selected markets from Q3 2007.

Sony Ericsson T250

www.Ring-Tones.co.za: Sony Ericsson, the manufacturer that pioneered the development of smartphones, today unveils the P1 as the latest addition to its P-series range.

“In one sense the Sony Ericsson P1 is an evolution of our P-series smartphones, as it pushes forward the best attributes of its predecessors,” says Steve Walker, Head of Product Marketing at Sony Ericsson. “At the same time there are also significant improvements in design, speed and battery performance.”

Building on the feature set of earlier models, the Sony Ericsson P1 supports a wide range of push email solutions and Web browsing applications, plus connectivity via hi-speed UMTS and Wireless LAN (WiFi™). Add to this its compact size and multimedia capabilities and the P1 is the complete mobile office. It is based on the Symbian™ operating system (v9.1) and UIQ 3.0, an open platform that offers broad potential for multimedia applications from operators/carriers, content owners and third party developers.

In short, the P1 is a device as small as a standard phone that offers flexible ways to work:

* Dual function keyboard - full alpha-numeric (e.g. QWERTY) text input combined with one hand phone usability
* Choice of text input method including handwriting and word completion
* Push email enabled including support for Exchange ActiveSync™ and BlackBerry® Connect™
* Integrated WLAN and VoIP enabled
* 3.2 megapixel camera with business card scanner
* Large 2.6” touchscreen with a Transflective Display that is easier to view in bright light conditions

Push email and remote working
Always being connected while on the move is now a normal part of working life. The Sony Ericsson P1 gives you the ability to handle your corporate or personal emails, contacts and calendar wherever you are. It offers support for a broad range of push email services including Exchange ActiveSync™ and BlackBerry Connect and allows for remote wiping of email and PIM data; something critical in the event of the phone being stolen or misplaced.

The Sony Ericsson P1 lets you read and edit documents on the move, whether Microsoft Word, PowerPoint or Excel. It also ships with a desk stand and USB cable in-box, making it straightforward to synchronise with your PC.

High speed connectivity
Both UMTS and integrated WLAN provide for high-speed Web browsing and data downloads, plus email at a rate and performance you enjoy from your office desktop. The Sony Ericsson P1 is also VoIP enabled for making calls over the internet.

Striking visuals
Surfing the Web is intuitive thanks to the Opera™ Web Browser that displays pages in horizontal, wide screen aspect. The large, touchscreen QVGA display can be seen and used even in bright environments due to the Transflective Display. The 3.2 megapixel camera takes great shots to store or share via Picture Blogging and is also a useful tool for work purposes. It does away with the need to collect stacks of business cards when travelling. Just take a close-up shot of a business card and the card scanner transfers the contact details directly into the phonebook.

Quality downtime
As well as a business tool, the Sony Ericsson P1 also serves as an advanced multimedia companion. Its music and video player mean that you can take your favourite tunes and video clips with you on the 512MB Memory Stick Micro™ (M2™) provided. Catch the latest news via the on-board FM Radio or stream mobile TV direct to the large screen. Whichever you choose to do, with the P1 you are never short of options.

The Sony Ericsson P1 is a Tri-Band GPRS 900/1800/1900 and UMTS 2100 handset with Wi-Fi 802.11b. It will be available in selected markets from Q3 2007.

www.Ring-Tones.co.za: Sony Ericsson announces two new phones that are borne out of their designers love for the materials and colours found in the natural world. The Sony Ericsson T650 fuses illumination effects with a stainless steel finish and scratch-proof mineral glass, whilst the S500, a slim slider phone, reveals desktop and menu themes that change over time.

The Sony Ericsson T650 is all about detail. The illumination effects on the keypad and the sides of the phone interact with animations on the screen. As these animations move across the display they set off waves of light around the keypad, which stand-out against the reflective stainless steel finish.

Take a look at the Sony Ericsson S500 and expect the unexpected. Open the 14mm slim slider to reveal colour accents and ever changing desktop themes. You set the in-phone themes and external light effects to change when you want - with the seasons, as day turns to night or when the weekend begins.

“It’s the details that set these phones apart,” explains Steve Walker, Head of Product Marketing at Sony Ericsson. “Our designers have taken inspiration from nature and the Nordic light to produce phones that are beautiful to look at and alive with energy. They appeal to those that want to celebrate their individuality and express themselves through their choice of phone.”

Sony Ericsson T650

* Detail in design stainless steel casing and scratch-proof mineral glass display
* Alive with technology desktop animations linked to light effects on the keypad
* Without compromise 12.5 millimetre slim 3G phone with 3.2 megapixel camera and media player

Powerful by nature Advanced communications, multimedia functions and connectivity are all second nature to the T650. This slim 3G phone conceals a high performance feature set. The 3.2 megapixel camera with auto focus takes excellent shots, and the 1.9-inch, scratch-proof screen makes it easy to shoot and view your pictures. The mineral glass display is placed directly onto the screen, which makes the colours more intense, improves visibility in bright environments and widens the viewing angle of the screen up to 170 degrees.

As individual as you Once you have taken your pictures, the T650 lets you to share your memories with friends next door or family across the world. You can show your photos on the screen, attach them to messages or post them on the Web using picture blogging.

Designed for everyday When it comes to keeping you entertained, the T650 is a natural. Its media player lets you to listen to your favourite tunes wherever you are, and thanks to the latest Bluetooth™ technology it’s possible to stream music directly from your phone to a headset. A stylish accessory, such as the Stereo Bluetooth™ Headset HBH-DS980 is the perfect partner here and is also announced today.

Stands out within the crowd At just 12.5 millimetres thin, the Sony Ericsson T650 builds on the design heritage of the T610 and steps up as a no-compromise 3G phone that balances form with function.

The T650 will be offered in a choice of two colours – Growing Green and Midnight Blue – and will be a Dual mode UMTS 2100 -GSM/GPRS 900/1800/1900 phone.
It will be available in selected markets from Q3 2007.

Sony Ericsson S500

* Ever-changing themes and illuminations that change as day turns to night hidden illumination
* Style with substance 2.0 megapixel camera revealed when the slider opens
* Individual colours Mysterious Green and Spring Yellow

Intelligent design Beyond the Mysterious Green and Spring Yellow exteriors, effort has been made to bring design alive with the Sony Ericsson S500. The visuals on the desktop or phone menu can change automatically as the seasons pass or as day turns to night. Hidden illumination appears to highlight a certain event and the keypad glows with energy when the slim slider is opened.

Vibrant images Have fun taking shots with the 2.0 megapixel camera and share moments of your life as they happen. Take a picture of where you are and blog it straight away. You can also send pictures or video to any mobile phone or email address.

Style with substance The S500 offers more than stunning aesthetics. Add colour to your free time with a media player and expandable Memory Stick slot. So you choose what size of music library is right for you. You can even add a music accessory such as the Music Bluetooth™ Receiver MBR-100 and play your phone music direct through your home stereo. Play 3D games or access the Web browser for easy surfing on the move.

Joined up thinking The S500 arrives with everything you need to connect your phone to your computer. Transfer your favourite music from PC to phone using Sony Ericsson Disc2Phone music management software. Or move images from your phone to your computer without the need for any software. When the S500 is connected, it appears as a drive on your computer. It also features Bluetooth™ 2.0, giving you same fast, robust connection to other Bluetooth™ devices as the T650.

The Sony Ericsson S500 is a 14mm slim 2.5G slider phone (GSM/GPRS/EDGE 850/900/1800/1900), available in either Mysterious Green or Spring Yellow.
It will be in the shops in selected markets from Q2 2007.

www.Ring-Tones.co.za: Sony Ericsson Mobile Communications and Sagem Communication (SAFRAN Group) jointly announced today that they have signed licensing and ODM (Original Developer Manufacturer) agreements concerning entry-level GSM, GPRS & EDGE mobile phones. As part of the licensing agreement Sagem Communication will license certain hardware and software technologies related to mobile phone platforms to Sony Ericsson. As part of the ODM agreement Sagem Communication will provide Sony Ericsson with a number of Sony Ericsson branded mobile phones. In addition the two companies will conduct joint development activities.

“We chose Sagem Communication because their software platforms are mature, scaleable and flexible. In addition we were impressed with the quality and performance of their phones, which have been developed by a skilled workforce. Our co-operation with Sagem Communication will allow us to offer a mature range of phones right from the start,” said Howard Lewis, Vice President and Head of PBU (Product Business Unit) Entry at Sony Ericsson.

“We are proud that Sony Ericsson, a major player in the mobile phones sector, has selected Sagem Communication for this co-operation. Their choice clearly proves the technical value and ability of our teams. Our agreement is long-term, oriented through various aspects covered and it will highlight our joint development efforts,” said Thierry Buffenoir, deputy CEO of Sagem Communication.

In order to allow for closer communication with the technical team of Sagem Communication, Sony Ericsson will establish a development unit dedicated to entry level mobile phones, to be located in the vicinity of Sagem Communication’s premises in Cergy, France. Through this co-operation, Sony Ericsson will be able to complete its entry level product offering and strengthen its position in this area of the market, whilst at the same time benefit from the technical know-how and the engineering capacity of Sagem Communication. The agreement will allow Sagem Communication to enhance the value of its technology and optimise its total industrial resources.

www.Ring-Tones.co.za: Sony Ericsson today announces the launch of Night Tennis Miami, a revolutionary new concept that combines a tennis tournament, the world’s best DJ acts and a UV fashion feast – all in the dark. Paul Oakenfold, Masters at Work and Murk will be taking to the decks and promise to rock Miami on the 22nd and 23rd March 2007.

Night Tennis is part of Sony Ericsson’s sponsored entertainment, competitions and events programme running during the week of the Sony Ericsson Open (21st March – 1st April). This is the second Night Tennis event, the first premiered in Madrid during the Sony Ericsson Championships, November 2006.

Eight players will take to the court wearing specially designed neon whites to serve up a new type of tennis. Played in pitch black, with UV as the only source of light, its fast paced round robin format promises to revolutionise the way tennis is played and watched.

Night Tennis will provide clubbers with a sensory extravaganza like no other. Each tennis game is punctuated by explosive beats and an incredible light show, delivered to the audience on a unique 25m projection screen. The balls, court and net along with player’s shirts, skirts and shoes will be fully UV reactive. In between games a fashion extravaganza will showcase the latest in illuminated style.

As each tournament draws to a close and the adrenaline starts to drop away, Murk will warm up the crowd up with their Miami Classics Set. On the Thursday night, Masters at Work will follow, playing their legendary New York Classics Set and Friday night will see legendary DJ Paul Oakenfold take the crowd dancing long into the night with his Classics Set.

Paul Oakenfold is a pioneer of the dance music scene and likes to be ahead of the game. He is therefore looking forward to performing at Night Tennis; “I’m very intrigued by the whole Night Tennis concept - who would have expected sport and electronic culture to combine in this way? The opportunity to play a rare set of classics at the Winter Music Conference is something that is a challenge as well as being a real night of nostalgia for me and the people of Miami.”

Louie Vega from Masters At Work says, ‘We are delighted to be invited to play at this unique event during the Miami conference week. To play a night of complete classics for the Miami week will be very special for us’.

Dee Dutta, CVP and Head of Marketing for Sony Ericsson explains, “Sony Ericsson is really excited to be staging Night Tennis at the Sony Ericsson Open in Miami. Our aim is to create a party experience that young people in the city can enjoy, bringing them closer to the excitement and power of the stadium tennis being played by some of the world’s most famous sports stars. It’s brilliant to have DJs like Paul Oakenfold and Masters at Work onboard for Night Tennis. We’re looking forward to a truly spectacular event.

Our partnership with the Sony Ericsson WTA Tour is the largest and most innovative in the history of the sport. We are making the game more fan friendly, interactive and exciting through music and technology – live bands at events, live scoring and enhanced content to mobile phones.

The Sony Ericsson Open will be held at the Tennis Centre at Crandon Park, Miami, Florida from March 21 - April 1, 2007. It boasts the strongest full-field of players from both the ATP and Sony Ericsson WTA Tour outside the Grand Slams. 96 men and 96 women in the singles and 32 men's teams and 32 women's teams in the doubles will vie for over $6.9 million in prize money. Defending champions are Roger Federer in the men’s singles, Svetlana Kuznetsova in the women’s singles, Jonas Bjorkman/Max Mirnyi in the men’s doubles and Lisa Raymond/Samantha Stosur in the women’s doubles.